Internet Marketing Blog
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Cristina : Posted on Wednesday, February 22, 2012 5:30 PM
 In this installment of Websites We Love, we asked our Internet Marketing Facebook communityhow they encourage their customers and/or Website visitors to get in touch with them. As usual, we received a number of awesome responses, but had to choose just ONE winner. This week's Website We Lovecomes from Erica Jayne Clavin, who thinks that when it comes to customers getting in contact with her, simple is sometimes best! "I encourage visitors to fill out a simple contact form connected to my website email," she says. |
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Cristina: Posted on Wednesday, February 15, 2012 5:35 PM
 It’s week two of Websites We Love, and we received a number of great responses from our Internet Marketing Facebook Communityabout what they’re
most proud of when it comes to their site. It was very difficult for us to
choose just ONE to feature here on our blog, but we had to crown a winner! This
week’s Website We Lovecomes from Jennifer
Gates, who is most proud of her site’s design. We agree, and think the
design is awesome! We’re also big fans of her super-creative business name, "Cake Placid. |
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Cristina: Posted on Wednesday, February 08, 2012 3:30 PM
When thinking about how to showcase all the great sites our customers build, we came up with a neat idea: ask our Internet Marketing Facebook Communityto share theirs! We received such a great response, we're turning it into a weekly feature. Every Wednesday, we'll highlight one awesome site here on the blog, and on our Facebook page.
As we mentioned, we received a ton of great responses, so it was very hard for us to choose justoneto highlight. Our first Website We Love comes from Lisa Draisey of |
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Cristina: Posted on Monday, February 06, 2012 12:31 PM
 Whether it’s at work, a restaurant or the gym, it seems as though iPhones, Androids and iPads are everywhere. According to Digital Buzz, that’s not very far from the truth; in fact, mobile devices are fast becoming the most popular way to access the Web. But what is the difference between a standard website and a mobile site? The easy answer is accessibility. Imagine trying to fit everything on your home page onto your phone’s screen. Not pretty, right? It would be overcrowded, difficult to read, and even harder to navigate. |
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Cristina: Posted on Tuesday, January 31, 2012 4:33 PM
 We get it — when it comes to getting listed online, the
process can be overwhelming. The first
step is understanding what terms such as “local search” and “organic search”
mean, and how they relate to your site.
Key Terms
Local Search: The basic definition
revolves around geography. Results are displayed when a potential customer
searches online for a product or service within a specific geographic location.
For example, if you type “landscaping, Boston” into Google, Yahooor Yelp,
it will return Local Search results for landscaping businesses in Boston. |
Websites, Google, Search Engine Optimization, SEO, Building Websites, Facebook, keywords, Building Links, Content, social media, Website Traffic, search, digital trends
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Cristina: Posted on Friday, January 27, 2012 3:56 PM
If you type “group buying” into Google, you’ll get over 44,500,000 results. The most recognized player however, is probably Groupon, a Chicago-based company that has enjoyed explosive growth over the past few years. The business model is simple: Groupon typically keeps half of the money generated from the deal, and the other half goes to the featured retailer. |
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Ryan: Posted on Wednesday, January 25, 2012 4:38 PM
 One question we get a lot is,“How can
I add social media buttons to myVistaprint website or email marketing campaign?” And the answer is: It’s easy! (Not to mention a great way for customers to share your content with their contacts, and grow your business.)
The Basics
So what are social mediawidgets, anyway? If you’ve ever browsed the Web (which we are assuming you have) chances are, you’ve come across these handy applications on a number of occasions, and you might have even used them.Widgets |
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Posted on Tuesday, September 20, 2011 10:45 AM
Over the past few months you have given our team great feedback on our suite of Internet Marketing products and how we can improve them. We truly appreciate this feedback and it allows us to our products updated and fresh. We have recently rolled out two improvements to the photo functionality from this feedback and wanted to give you an overview of the changes.
Light-Boxes
Updating the light-boxes for single images was the first improvement we made. When a visitor to your site clicks on any of your images to “view larger,” they’ll see a light-box that highlights your picture. |
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Francine: Posted on Monday, April 25, 2011 5:10 PM
I wanted to look at Vistaprint’s website users’ favorite features to keep visitors engaged. In addition to the text and general info that you share on your site, here are tools I’d suggest using based on what’s succeeded for other businesses like yours:
Get the word out with Social Media
Make it easy for visitors to spread the word about your business to their friends by adding social media links to your website. We have lots of options to get you connected. |
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Ryan Burke: Posted on Tuesday, April 19, 2011 3:22 PM
Have you ever felt overwhelmed before sitting down to build your first website? Do you stare at your computer for hours hoping that it will build itself? Do you constantly ask yourself: “Where should I start?”
I know how hard it can be to get your first website off the ground, especially if you’re new to internet marketing. We’ve all wrestled with major decisions from “What’s the purpose of my site?” to “What type of design to use,” to “What kinds of pages should I include? |
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Ryan: Posted on Friday, April 01, 2011 2:01 PM
A few weeks ago, I posted some information about a new tool we added to the website builder: a Meta Tag editor. This may be new to many of you and you might be asking yourself some questions like, what are meta tags, what is Google Site Verification and how do I set it up? Or, how does this work with theVistaprint Search Engine Optimizer (SEO)?
What are meta tags?
Meta tags are HTML codes that are inserted into the header of a webpage. These tags are never seen by visitors to your site.
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Samuel: Posted on Thursday, March 17, 2011 10:14 AM
 Are you seeing results from youremail marketingcampaigns? If so how are you using the information to enhance your campaigns to make it more successful?
After you’ve sent your first few campaigns, it’s important to look back at your results to determine which email is generating the most interest.
Some of the key things you want to look at are: Open Rate:The number of people who opened the email. The amount of times the email has been opened will give you a good understanding of how impactful your subject lines are and if there is any difference in when you send the email, including different days and different times. |
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Samuel: Posted on Tuesday, March 15, 2011 11:03 AM
 In September 2010, we launched a Social Media Initiative with the goal/intent of engaging with you, our valued customers, to provide insight and learning materials to help you get started with growing your business online. Over that time we have interacted and had great conversations with many of you on ourBlog,FacebookandTwitteraccounts.
Now, six months into the initiative, we would love to hear your thoughts on our use of social media. We would really appreciate your support if you could spend the next three to five minutes to answer a few questions in this |
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Ryan: Posted on Friday, March 04, 2011 5:20 PM
Hello folks,
Thanks for your continued support and following. We really appreciate the engagement from all of you. Your comments have been extremely important in keeping our products updated and fresh. With some feedback we’ve received, we’d like to announce a few changes that you’ll see as you enter the builder to continue to work on your website.
One change you’ll see is an updated feature for PayPal. For those of you that sell online, you can now offer discounted prices. |
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Samuel: Posted on Monday, February 28, 2011 10:46 AM
Email Marketingis a proven method of communicating with customers, generating qualified website traffic, and keeping your business on top of mind. It is a great way to create brand loyalty and retaining customers who matter the most, the ones you already have. Now, for the tricky part, what should you focus on when writing youremailcampaigns and newsletters.
The first step in developing a successfulemailstrategy is determining youremailmix. Before you get started with writing and designing your campaigns, it’s helpful to think through the different reasons you plan to contact your customers. |
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Ryan: Posted on Tuesday, January 04, 2011 2:42 PM
 Search engine marketing is one of the fastest growing forms of marketing for companies. Experts predict that spend on search engine marketing will double in the U.S from $13 billion to $26 billion by 2014 (WordStream.com). Tons of companies are expected to continue to use this form of marketing to reach out to potential customers. In this growing competitive space, targeting the correct keywords is the foundation of your SEO campaign. |
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Whitney: Posted on Tuesday, December 14, 2010 5:02 PM
Search Engine Optimization (SEO) is the process of optimizing your website so it ranks high in search engines and you attract more visitors and customers to your site. When you have the right tools, Search Engine Optimization (SEO) is simpler than your think. Vistaprint’s Search Engine Optimizer is a tool for your Vistaprint website that will walk you through the process of SEO so regardless of your SEO knowledge or experience, you can start showing up in search results. |
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Samuel: Posted on Wednesday, December 08, 2010 4:54 PM
Facebook is the world’s most popular social network and many customers have asked us how to set up a fan page for their business similar to the Vistaprint Internet Marketingfan page.
For businesses of all sizes, fan pages are a great place to get to know your customers better. We use the wall as a great place to foster conversations, but you can also use the page to broadcast deals and send out event invitations.
Please keep in mind that the fan page is different than your personal profile.
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Bryan: Posted on Thursday, December 02, 2010 3:28 PM
 Showing up as the number one position for a search term is a potential gold mine for micro businesses. More than likely the user that performed that search is going to click on the number one listing. Why? Because it’s the first listing they see and they know the search engine believes it to be the most relevant site for their search. Based on leaked AOL dataa few years ago the first listing is likely to have 3.5 times more clicks that the No. 2 position, and being No. |
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Emily: Posted on Monday, November 29, 2010 10:57 AM
 Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two. Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page. As indicated by its name, paid search is a service that you will pay for. This is most commonly done on a CPC (cost per click) basis. As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month. |
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