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September 2010

Small Business Guide to Making a Spider Friendly Site for SEO

 
Recently I wrote an article on the best practices for Search Engine Optimization inSearch Engine Optimization
Guide for Small Businesses. The article talked about 4 components that make up strong SEO. One of these components is making your site spider friendly. This article gives some tips and tricks on how to make a spider friendly site to improve your SEO.
A Search Engine Spider is a robot that reads the HTML code of a website and uses it to find out when to show your website in search engines.

Adding Facebook and Twitter badges/buttons to your website

 
 
 
Due to a number of questions on our Blog, Facebook and twitter this week we have put together some instructions for how to add both facebook and twitter badges to your website.

This can been done in two different ways: The first Option uses the images extra in the website builder, and the second uses the HTML extra that comes with the Advanced Design Tools upgrade.  See which one best suits your needs.
 
Option 1: Using Images and Links

Step 1:Save the image you want to use into a folder on your computer

Search Engine Optimization Guide for Small Businesses

 
 
Search Engine Optimization (SEO) is a great, cost-effective way for small businesses to improve their ranking in search engines and drive more traffic to their site. When focusing on optimizing yourwebsite’s SEO, it’s important to focus on all aspects of SEO. Check back soon for tips on how to use SEO to drive more traffic, and business, to your site.
 
 
The process of SEO is broken up into 4 main components: 
 
 
Spider Friendly Site– A Search Engine Spider is a robot that reads the HTML code of a website and determines when to show your

Welcome to our new blog, we’re here to help!

 
 
Are you unsure of how to market your business online?
 
Have you heard the buzz about using social media?
 
Are you looking for tips on how to get your website found in search engines?
 
Welcome to the Vistaprint Internet Marketing Blog! We’re here to provide education and insight about internet marketing for micro businesses and answer any questions that you might have along the way. We’d love to hear from you, so speak up with comments or questions on ourblog, our

Do I really need a website for my business?

 
 
I’m often asked by small business owners why they need a website. I always start by letting them knowing that in this day and age if your business doesn’t have a website it doesn’t exist. A study run byeMarketerfound that 85% of people contact businesses that they find in local searches on theinternet, so if you’re serious about your business the question should be: “Howcan you affordNOTto have a website?”
 
Get “out there” and gain credibility
 
Many people search for a business online before ever picking up the phone or setting foot in a store.

How to build your first website

 
 
So you’ve decided to build a website for your business, but you don’t know where to start. In this article, I’ll outline the first three things that you should do to get your first website up and running.
 
 
 
1.   Create a Homepage
Remember the saying “you only get one chance to make a first impression?” Well, your homepage is the first impression that you’ll make to your site visitors, so it should really reflect what is great about your business and draw the customers in.

New! Start communicating with your website visitors using a blog

 
 
You asked for them, and we delivered!
 
Just this past month, Vistaprint has launched a blog feature which can be added to your Vistaprint website. This new feature allows you to establish an interactive forum to build long-lasting relationships with your visitors.  Share news, thoughts and opinions with your customers or friends through posts; receive feedback, and write replies! When you add a blog to your site, it will use the same style as the rest of your site so that you can maintain a consistent, professional appearance and so that your entire site matches any printed materials you've created.

Show up in Search Engines with SEO and Drive more Traffic

 
 
You’ve probably heard before that having a website is crucial to having a successful business in today’s world. If not see why businesses need a website. However, simply having a website isn’t enough; you need to make sure potential customers can find it.
 
 
70% of American consumers use the Internet to find the products, services and businesses they’re looking for (www.pewinternet.org). Most consumers use search engines such as Google™, Yahoo, and Bing when searching online and click on search results within the first results page.

Start taking payments through your website in less than 30 minutes

 
 
You want to sell your products and services online. You want to save time by taking a payment over the Internet quickly and easily and you want site visitors to be able to donate to a local cause that you’re supporting.  But you have no idea if your site has that type of functionality, or even where to start.
 
 
Not to worry, it is actually very easy to get started taking payments online usingPayPal.Paypalis one of the most widely used and most trusted forms of online payment, so if you are just getting into the e-commerce space this is a perfect place to start.

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