Do I really need a website for my business?

I’m often asked by small business owners why they need a website. I always start by letting them knowing that in this day and age if your business doesn’t have a website it doesn’t exist. A study run by eMarketer found that 85% of people contact businesses that they find in local searches on the internet, so if you’re serious about your business the question should be: “How can you afford NOT to have a website?”

Get “out there” and gain credibility

Many people search for a business online before ever picking up the phone or setting foot in a store. Most people don’t even look in the YellowPages anymore to find businesses; they just turn on their computer (or their phone) to find what they’re looking for. If you aren’t online, you could miss out on those potential customers.

Having a website adds credibility to your business and gives your customers a chance to learn more about your products and services. Plus, you can speak to what makes your business special and why they should come to you. Think of your website as your online brochure; this is where people will read about your offerings, view photos, and find contact information. And if you have products to sell, your website can be a great place to drive sales by allowing customers to order directly on the site.

Whether you are generating direct sales on your site, or simply using it as an informational tool for prospective customers, your website is a cornerstone to the success and growth of your business. I’ll bet your competitors have one already.

If you’d like to try Vistaprint websites we offer a 1-month FREE trial. Check it out and see if it works for you and your business.

Now you know why you need a website find out more about how to create compelling content for your website from one of my previous posts on "How to Build Your First Website".

I would love to hear your thoughts on this so feel free to comment or create your own post about the need for having a website.

Till next time

4 Comments to Do I really need a website for my business?:

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TQ on Tuesday, September 14, 2010 12:14 PM

This is indeed true and lovely growth for Vistaprint. We are keeping up to par with our competitive market. Way to go Vistaprint!

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	Samuel Johns on Thursday, September 16, 2010 2:48 PM Thanks for the support TQ! Much appreciated!

Megan on Wednesday, September 15, 2010 8:53 PM

GENIUS!!!!!! I wish you could be my private internet marketing teacher. Hats off to you.


	Samuel Johns on Thursday, September 16, 2010 1:53 PM Hey Megan, Glad you love Jeremy's work! Will be sure to pass the word onto him. That is what we are here for, to help you so stay tuned for future insights from Jeremy! Hats off to you for getting started with growing your business online.

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