You’ve probably heard before that having a website is crucial to having a successful business in today’s world. If not see why businesses need a website. However, simply having a website isn’t enough; you need to make sure potential customers can find it.70% of American consumers use the Internet to find the products, services and businesses they’re looking for (www.pewinternet.org). Most consumers use search engines such as Google™, Yahoo, and Bing when searching online and click on search results within the first results page. Therefore, if you want to drive more business online and enable potential customers to find you, it’s crucial that your website has prominent placements in the major search engines. One of the most successful ways to increase your websites placement in search engines is through Search Engine Optimization. Search Engine Optimization, or more commonly known as SEO, is the process of applying certain techniques to your website so they stand a better chance of ranking well in search engines. SEO helps improve your website’s ranking in Organic Search Results , not paid results (also known as sponsored links or Google® Adwords). Most people searching for products and services in Google™ click on the organic results, so it’s important that your website ranks well. Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords Search Engine Optimization (SEO) is not just for big businesses; it’s a great way for small businesses to market themselves online for a low cost! Learn more about how to improve your website’s SEO ranking with our (Search Engine Optimization Guide for Small Business), or check out Vistaprint’s Search Engine Optimizer that will guide you through the process of optimizing your site. |








