Search Engine Optimization Guide for Small Businesses

Search Engine Optimization (SEO) is a great, cost-effective way for small businesses to improve their ranking in search engines and drive more traffic to their site. When focusing on optimizing your website’s SEO, it’s important to focus on all aspects of SEO. Check back soon for tips on how to use SEO to drive more traffic, and business, to your site.

The process of SEO is broken up into 4 main components:

Spider Friendly Site – A Search Engine Spider is a robot that reads the HTML code of a website and determines when to show your website in search engines. These spiders/robots prefer sites that they can easily interpret, so it’s important that your site is spider-friendly.

Search Terms- Search Terms are the words that a user might search for to find your website. It’s important that you incorporate these Search Terms throughout your site if you want to rank well.

Content – The content of your site is what your customers will see when they come visit; it’s the text and images that make up the body of your site. Creating compelling and useful content is one of the most important ways you can influence your site.

Link Building –Link building is the process of getting other websites on the internet to add links to your website (also known as Inbound Links). The more websites that are linking to your site, the better.

Search Engine Optimization is essential to driving more traffic to your website. There are many aspects of SEO, but it’s important to incorporate as many pieces of the puzzle as you can. Don’t get overwhelmed when working on your site, SEO takes some time to complete but it will pay off when you start getting new customers online.

Over the next few weeks, I’ll be writing about a few tactical ways you can easily improve your SEO ranking in search engines. Make sure to check back for tips on how to incorporate the 4 main components on your site. To complete SEO with little our automated tool, check out Vistaprint’s Search Engine Optimizer. Best of luck!

What tips or thoughts do you have on SEO? What has worked for you in the past?

5 Comments to Search Engine Optimization Guide for Small Businesses:

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Gina Argyrou on Wednesday, December 01, 2010 4:36 PM

Is my Vista Print website "spider friendly" and does Vista print automatically upload the HTML codes to my webpages through them? Thank you

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	Samuel on Tuesday, February 08, 2011 12:24 PM Hi Gina, we have built the Vistaprint websites to be a spider friendly as possible, then once you start adding your own content you can increase this by the depth of relevant content you provide. HTML codes what do you mean by them? If you asking if we submit your site to search engines, yes we do, depending on which package you are in. Please let me know if you have any other questions.

Jesus on Monday, January 31, 2011 12:00 PM

Hello, I have been doing my website like a month ego, but I have very short time. I tried to figure out how I can sell products from Vista. I'll do my own designs (shirts at the begining). Please where I can find that option.....thanks....Jesus.


	Samuel on Tuesday, February 08, 2011 12:27 PM Hi Jesus, You can sell your own products on your vistaprint website by using the Paypal shopping cart feature. Log into your builder and and under the extra section select "add shopping cart". Good luck and let us know if you have any questions.

Kim on Friday, March 25, 2011 2:38 PM

I was wondering if I got the middle package does it normally take off pretty fast and do you know how certain sites pull up quicker than others? This is my first time ever doing this and I have been signed up for 3 days with the website the search word box to help it search for keywords out of our book I wrote down almost all of them in the book for keywords.

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