 Recently I wrote an article on the best practices for Search Engine Optimization in Search Engine Optimization Guide for Small Businesses. The article talked about 4 components that make up strong SEO. One of these components is making your site spider friendly. This article gives some tips and tricks on how to make a spider friendly site to improve your SEO.  A Search Engine Spider is a robot that reads the HTML code of a website and uses it to find out when to show your website in search engines. So, the first step in optimizing your website for SEO is making sure that your website is as spider-friendly as possible. This involves a number of things, but the most important aspects to consider are: 1) Make sure that your website has a strong URL structure Your site’s URL is a key factor for how a page is ranked within search engines, as it tells online users and search engines what your site is about. Make sure your Website name contains your company name in it, that it isn’t too long, and that you’ve defined the canonical URL. The canonical URL is the primary URL for your website. You may have “www.yourwebsite.com” as well as “yourwebsite.com” and it’s important for search engines to know which one they need to refer to. Without this, you would be dividing your SEO efforts between two websites. Also, if there are multiple words in your URL, search engines can read them better if they are separated by hyphens. 2) Use “description” meta tags, which give Google and other search engines a summary of what the page is about The page description (or meta description), is designed to provide a brief description of your page for search engines and your visitors. It will appear in search engine results under your website link. Each of your page descriptions should be unique, include some of your search terms and should not be longer than a small paragraph. 3) Create unique and accurate page titles The page name is added to your website’s title tag following your website name. Each of your page names should be brief, accurately describe its contents and include one of your search terms. The words in your page name should also be incorporated in the text. 4) Improve Site Navigation For easy site navigation, your website should have text links between every page on your site. One easy way to do this is to add text links to the footer of each of your website pages. 5) Optimize Images with alt-descriptions The descriptions or “alt tags” allows search engines to better understand your images and will help you rank higher. Plus, the descriptions will also display on your site if your images don’t load to help visitors understand what the image is illustrating. Use brief, but descriptive text and include your search terms. Making sure your website is “spider-friendly” is one of the most effective ways you can improve your ranking in search engines. Don’t be concerned if you don’t get to all these items at once; search engine optimization is a process and you won’t be done in one sitting. If you’re looking for a tool that automatically lets you make your site “spider-friendly”, check out our Search Engine Optimizer that lets you view your website’s SEO analysis and make automated quick fixes. What questions do you have on Search Engine Optimization? Feel free to share with a comment. |
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