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Internet Marketing Blog

Small Business Guide on How to Use Search Terms to Improve SEO

Recently, I wrote an article on the best practices for Search Engine Optimization in Search Engine
Optimization Guide for Small Businesses. The article talked about 4 components that are essential to making your website Search Engine Optimized (SEO). I covered the first component - making a spider friendly site – in my article Small Business Guide to Making a Spider Friendly Site for SEO. Today, I’ll discuss the second SEO component: Search Terms. In this article, I’ll cover what Search Terms are, why they’re important, and how to choose them.
What are Search Terms?
Search Terms are the words or phrases that a user might search for to find a website selling the products or services they are interested in.   When optimizing your site, you should choose a few search terms (start with 2-4) to focus your website content around.
Why and How should I use Search Terms on my website?
By incorporating relevant Search Terms throughout your website, search engines know to display your site towards the top of the results page for those Search Terms.  You should try to incorporate each of your search terms a few times on each page. Also, don’t just include them in the plain text of your site; add them to the headers, page names, image descriptions, and page descriptions to get additional value. Make sure that you don’t overdo it though; search engines can tell when people are trying to cheat the system by writing one search term 50 times just to improve your ranking.
How do I choose my Search Terms?
When choosing your search terms, try to pick just a few to focus on (three is a good starting place). Think of all the possible terms your potential customers would search for, and make a list. If you’re a hair salon in Baltimore that specializes in hair extensions, try “hair extensions Baltimore”. If you’re a landscaper that focuses on gardens in Ft Lauderdale, try “garden design Ft Lauderdale”.  Some things to consider when choosing your search terms:
1. Don’t use Search Terms that are too broad, like “cakes”, as they will be too competitive and you won’t show up
2. Don’t use Search Terms that are too specific, like “cake decorator specializing in funky kid designs”, because it is less likely that anyone is searching for that phrase.
3. If you’re a local business, include your location in context with your keywords.  Using “cakes” as the example, something like “Cake decorator Lexington” would be a great search term to use. The locations doesn’t have to be used right next to your search term in your website text (“cake decorator Lexington”), but it should be close (“Our company provides excellent Cake Decorating services in Lexington”).
4. If your business carries specific brands that your customers may be looking for, include those brand names in your Search Term list.
5. Use a free tool like Google’s Insights for Search to get more ideas on Search Terms to use.
To conclude
Including strong, relevant search terms throughout your site is a very important part of Search Engine Optimization. Make sure to consider carefully which terms you’d like to use on your site and to incorporate them frequently. Before your know it, you’ll be driving more quality traffic to your site!

16 Comments to Small Business Guide on How to Use Search Terms to Improve SEO:

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leonard watkins on Thursday, November 11, 2010 3:54 AM
This Website Is wear people help people get what they want and you can get what you want two all you have to do is join us at global domain intetnational and you two can help family friend's get what want anyone who want help all you have to do is after you join go to and print up some card and give them out and you be on your way helping people now all you have to do go to the website and see how you can help people join after you
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twitter followers no password on Thursday, May 09, 2013 1:56 AM
These tips and advices are really very much effective that you have been shared about the SEO and website optimization. Keep it up with sharing such useful information with us. Thanks for the post.

gina argyrou on Wednesday, December 01, 2010 4:33 PM
Thank you so much, I needed this info very much. It was well written and in terms I can understand. Now I will go back and re-evaluate my search terms and make the recommendations you suggested. Thanks
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barbara on Monday, February 07, 2011 8:16 PM
hi, I'm not very happy little lady been trying to get my seo ranking back up to 99% but it has droped back to 89%, I have been through the search optimization every day on my site builder and can not get past 89%, I have left the website: blank as red text appears under the box I have designed a website in site builder Barbara's photography ( ) I can't under stand why the seo is so confusing as I have tryed to put some text in from my home page but it won't have it, I love photography and I have taken photo's of my grandchildren and great grand children and lot's on nature and 3 wedding's, I dont know much about html as I am going to try and add face book to my web page also don't ask me to do a blog because I have tryed and it went all wrong going to add another page and try some thing else, I phoned vista print to day but there was a problem with the phone line's will try tomorrow. regards barbara
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jonathan mcfarlane on Monday, April 01, 2013 1:05 PM
Go onto a website called on the left hand side u will be able to put in your web address and it will the tell you were you may be going wrong! I used this site as its free and it helped me alot as it told me to use less key words and take off stop words which google did not like. When you have changed a few bits its says to do go back to seo workers again and you should see it improve. I hope this helps.

Bahjat Elaridi on Tuesday, April 17, 2012 12:45 PM
Welcome to Au Revoir Limousine. Call : (510)742-8898. Website: Serving the San Francisco Bay Area with excellence since 1996. We specialize in :Limousine service, Airport Transportation Service (SFO,SJC,OAK), Corporate Limo Service, Limousine Rentals, Transportation Service, Airport Car Services, or any Special Occasion. Au Revoir Limousine was established in 1996, and had been responsible for providing outstanding Limousine service in the San Francisco Bay Area, ever since. Au Revoir Limousine is located at 37196 Talbert Terrace # 188,Fremont, CA 94536. Our regular customers particularly value our friendly, reliable, professional and consistent services, and enjoy our very reasonable rates. TCP # 10710-P. " Life is a trip enjoy it... !!!"
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good persuasive essay on Friday, September 14, 2012 10:52 AM
Your posts are very helpful for everyone who want to create his own site. And as for me, it's better to write useful pieces of advice than stories about your life in your blog.
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The Today Company on Thursday, January 31, 2013 8:48 AM
All these tips are really helping my website boost up! I started as a very litttle company and is growwing by the day! Check it out to see for yourself!
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chris jarvis on Saturday, February 23, 2013 3:06 AM if you want to know how the face of advertising is going to change? who is the smart tail wagging the dog. i see a trainwreck of buying power hungry companys that will stop at nothing to get spots on facebook (rightside column adds) and even create apps cloud words and meta tags to get you off the facebook site,,,"where you go to visit freinds and family& self promote your band"!!! and get you on to buying even if you cant afford,or did not intend to buy? Its powerfull how advertisers cant seem to predict the future until they can predict your habits.and it does not get more personal than facebook? other than being in the room with you. just go to adobe and read about the future of facebook, not all bad just selling out. does this include your privacy,tracking,cookies,history,spyware,? I am starting a small business and now see why nobody helps you with real answers about search optimisation tools,meta tags,etc. its like having 4g you were on top and fast to search 3 seconds ago. for me to get 3 to 5 calls !!!a week"!!!I have to create metatags,adjust my website text,my info.pages update site & upgrade tools several times a day to get found in search engines. and that is not that great or 80% advertising small business dollar does not get what it works for, just to get work.
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Fred on Thursday, April 04, 2013 1:07 PM
Your suggested ways are make senses but whatever ways you've showed now most are changed because of Google constant update. Therefore please update latest SEO ranking plan if you have in your mind. Thanks.
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key to financial success on Friday, April 19, 2013 12:55 AM
I always like to have a read about such things, my blog is related if you want to have a look round it please feel free. I have added yours to my bookmarks.
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raywkga on Monday, April 22, 2013 1:28 PM
Although the plane is deemed safe to fly, investigators in the United States and Japan have yet to unravel what caused a 787 battery onboard an ANA jet in Japan and one on another JAL Dreamliner parked at Boston's Logan Airport to overheat.
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long island ad agencies on Friday, July 19, 2013 6:55 AM
Really nice explanation on how to improve the search queries for better SEO.This will definitely improve the visibility of your site.Thanks for sharing this blog with us.Keep sharing.
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KPI dashboard software tool on Tuesday, August 20, 2013 8:58 AM
Thanks for telling us such important information about business and SEO. I am sure that it will be helpful for many peoples. Thanks for updating that.
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Bart on Wednesday, February 05, 2014 5:09 PM
Nice to be visiting your blog again, it has been months for me. Well this article that i�ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share
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Repliki zegarków on Wednesday, April 02, 2014 10:37 PM
Link building is a very important part of Search Engine Optimization, and is a great way for Small Businesses to get ahead in search engines like Google. Link building is the process of getting other websites on the internet to add links
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