 Recently, I wrote an article on the best practices for Search Engine Optimization in Search Engine Optimization Guide for Small Businesses. The article talked about 4 important aspects of Search Engine Optimization (SEO). I’ve already covered the first 3 components: Spider Friendly Sites, Search Terms, and Content. Today, I’ll discuss the last SEO component: Building Inbound Links.  What is Link Building?Link building is a very important part of Search Engine Optimization, and is a great way for Small Businesses to get ahead in search engines like Google. Link building is the process of getting other websites on the internet to add links to your website (also known as Inbound Links). Search Engines like Google use the quantity and quality of inbound links to determine how important your website is. These inbound links can be considered “votes,” indicating that your website is credible and highly regarded. As you receive more “votes,” search engines will identify your website as a significant resource in the online community and feature it more prominently in their search results. How Can I Build Inbound Links? One of the best ways to start building inbound links is the old-fashioned way: using the people and places you know. When building links, it’s best to start with what I like to call the low hanging fruit. Consider anyone in your social and professional circles that has a website, then send them a friendly note and ask if they’d mind adding a link to your website onto their site (maybe offer to host their website link in exchange!). When considering who to ask, consider your customers, clients, key suppliers, partners, colleagues, relatives and friends that run businesses, professional groups, community projects, and other local businesses. Another great way for local businesses to build links is to contact your Chamber of Commerce and ask them to add a link to your website on their site. Although this is just one link, many other websites will often link to small businesses listed on the Chamber of Commerce, so this can be a great way to get more links. You can also use social media to build more links to your site. Share links to your site on Facebook and Twitter, and add a Facebook and Twitter widgets to your site so customers can promote your business for you. To Summarize… Building links is a great way to boost your organic ranking in search engines. The people you already know can be one of your best assets when trying to build links to your site- so use them! Don’t be shy to ask, and be sure to offer to post one of their links on your site in exchange. Look forward to hearing from you, feel free to share your experinece with buidling and sharing links. |
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