Your Perfect Domain Name

Have you been sitting at your computer for hours trying to decide on the perfect domain name for your website? Have you came up with a domain name but didn’t think it was good enough? Oftentimes you’ll think you have the perfect name only to find out that someone else owns it and you have to start from scratch.

A question I come across from customers is “How do I choose the perfect domain name?” As you create your website choosing your domain name is as important as designing your pages. Your domain name can both drive traffic to your site (link to article) and increase visibility for your micro business. Deciding on the right domain name takes time and research, but here are a few hints to get you started on the road to your perfect domain name.

First, check to see if your company name is available. If you’re the owner of Jim’s Yardwork and www.JimsYardwork.com happens to be available, grab it. This will be the perfect link to your company and really help your SEO ranking in search engines.

If your exact business name is not available, ask yourself, “What keywords do my customers use to describe my business?” If you’re Jim and your customers use words like lawncare, garden, or design when they talk about your company, create a domain with these in mind. Customers will most likely be using keywords when trying to find your business online. Something like www.JimsGardenLawncare.com would be a great grab because it has keywords your customers are searching for and makes it easier for them to find you in local search engines.

Lastly, how can you make your domain name memorable? Many people settle for hyphenating or misspelling their domain name. Although this may technically work, customers will have difficulty recalling it and your marketing efforts will be less effective since the site is difficult to remember. Instead, try to present your keywords in a unique way that will resonate with your customers. They will have an easier time recalling your domain name and most importantly will be able to pass it along to their friends!

It can be hard work finding the right domain name. Don’t get discouraged, your perfect domain name is out there If you have some patience and use some creativity. What are some domain names that you’ve created or some hints you’ve used?

I look forward to hearing your thoughts in the comments.