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Emily: Posted on Monday, November 29, 2010 10:57 AM
 Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two. Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page. As indicated by its name, paid search is a service that you will pay for. This is most commonly done on a CPC (cost per click) basis. As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month. |
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Francine: Posted on Friday, November 12, 2010 10:54 AM
 Oftentimes we’re asked how small businesses can best gather email addressesand other personal information from customers if they have a physical storefront, or aren’t getting a lot of traffic yet to their website.
The answer is simple, put out a sign-up sheet in your store or wherever you do business that will encourage customers to add their email and receive information from you. A good way to get customers to sign up is to give them an incentive. Call out that this email list will allow them to get special offers and deals, or offer them 5% off their immediate purchase (as they’re checking out) just by signing up.
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Samuel: Posted on Wednesday, November 10, 2010 12:48 PM
A website will almost always be a work in progress, launching one is not easy if you don't have the right tools and support. There are always tweaks to be made and changes that will affect the user experience, traffic and overall theme of the pages. But there are also a few key mistakes that people typically make when it comes to starting from scratch. This morning Jeremy and I sat down to go through some of these key mistakes and while it was originally a large list we have refined it down to these 10. |
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Ryan: Posted on Friday, November 05, 2010 3:25 PM
 Have you ever heard of the term “above the fold” when it comes to newspapers? Well it also refers to the area on websites. “Above the fold” refers to the area of a computer screen a person can see without scrolling up, down, left, or right. Just the other day, a customer asked me where the best spot to put a PayPal button was on their site. My answer was “above the fold.” I began thinking about my answer and felt like this is a very common question. |
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Whitney: Posted on Monday, November 01, 2010 11:09 AM
 Choosing your website’s search terms is an important part of building your website and optimizing the content for search engines. You want to be found and ultimately come up in searches for specific terms andkeywords, but what should you choose and how do you know what’s working? There are many ways to determine what search terms you should use for your business, but one very powerful tool is Google’s FreeInsights for Search tool. The Insights for Search tool helps you determine the most powerful search terms related to your business by looking at search volume across specific regions, categories, time frames and sites . |
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