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Internet Marketing Blog

December 2010

Vistaprint Search Engine Optimizer (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website so it ranks high in search engines and you attract more visitors and customers to your site. When you have the right tools, Search Engine Optimization (SEO) is simpler than your think. Vistaprint’s Search Engine Optimizer is a tool for your Vistaprint website that will walk you through the process of SEO so regardless of your SEO knowledge or experience, you can start showing up in search results. The tool includes a detailed report of your site, quick fixes, a writing wizard, a search assistant, and a blog.
SEO Report: To start, we’ll analyze your website and provide you with an overall search score. The report will individually score specific elements of your site so you can quickly and easily see what’s working well and what needs attention. To improve your overall optimized score, focus on improving areas in your report that are red and yellow, eventually making them green. 
Once all your report card is showing green, you’ll have an optimized site!
Quick Fixes: Within your report, you’ll be able to make improvements on the spot that can elevate your score in seconds using the Quick Fixes.  If there’s an area of your report card that isn’t green, use the quick fixes to correct them. Just click to fix, right there in the Optimizer! There are no quick fixes for the Search Terms or Site Contents, so if these sections need work use the Search Assistant to help.
The Writing Wizard: If you’re not sure what to say to your visitors, you can use the Writing Wizard to add professionally written content to your site in minutes. When using the writing wizard, select one of the options for “what you’re writing about” and the industry that best describes your business, and we’ll provide you with a variety of text options. Select the yellow fields and replace them with information about your business, then add the text to your site. Use the text as-is or for inspiration.
The Search Assistant: When it comes time to work on the Search Terms and Site Contents of your site, you won’t be alone. The Search Assistant will be right there with you. It’ll keep tabs on your overall score, word count and search term usage while giving you easy access to other features. Open the Search Assistant while writing text on your site, and it will tell you which Search Terms you need to add.
A Blog: Search engines favor active websites with relevant content, which is exactly what a blog provides. Plus, it’s a great way to interact with your customers and develop relationships. You’ll get up and running in minutes and it’ll match your website design for a professional, consistent look.
To make sure your website isn’t overlooked in search results, use the Search Engine Optimizer to improve your site for search engines. In the end, your improved search placement will make it easier for people to find you, drive more business your way, and it could even move your website ahead of your competitors.  

How to set up a Facebook Fan Page for your Business

Facebook is the world’s most popular social network and many customers have asked us how to set up a fan page for their business similar to the Vistaprint Internet Marketing fan page.

For businesses of all sizes, fan pages are a great place to get to know your customers better. We use the wall as a great place to foster conversations, but you can also use the page to broadcast deals and send out event invitations.

Please keep in mind that the fan page is different than your personal profile. You should you’re your personal page for interactions with friends and family , while the fan page should be used to interact with your customers. For more tips on balancing out your Facebook uses, check out this post on Vistaprint’s Micro Business Perspectives blog.

Here is a quick 2 minute video to take you through the steps of “How to set up a Facebook Fan page for your business.” If you are having trouble viewing the video, please click here.
You need Flash Player in order to view this.
How to set up a Facebook Fan page
A step by step guide of "How to set up a Facebook Fan Page for your business".
If you’re looking for ways to drive traffic to your Fan page with a fan box, badge or like button, be sure to check out this post on "Adding Facebook and Twitter Badges/Buttons to your website". Be sure to let us know if you have any additional questions and best of luck with your new page!

Secrets of Organic Search

Showing up as the number one position for a search term is a potential gold mine for micro businesses.  More than likely the user that performed that search is going to click on the number one listing. Why? Because it’s the first listing they see and they know the search engine believes it to be the most relevant site for their search. Based on leaked AOL data a few years ago the first listing is likely to have 3.5 times more clicks that the No. 2 position, and being No. 2  isn’t bad!

So what’s the secret to ranking number one? You can’t just pay to have your site show up, even in the paid listings search engines need to deem your site relevant and worthy before they will serve it. We know “content is king” and that optimizing your title and URL are important parts of organic search, but everyone can create a URL that’s at least somewhat relevant and optimize their title tags for searches. You want to know the trick, the secret, the special combination that will boost your site to the top?

Make your site for the user and the rest will follow, it’s that simple. It’s a broad answer you’ve probably heard before from Google’s head of Webspam Matt Cutts. We tend to think of this answer as a copout, expecting insight to the Google algorithm or specific details on how we can alter our code to improve rankings, but one should really heed Matt Cutts’ advice. Google and other search engines will always try and do what’s best for the user. So if your site is optimized for the user, chances are that your site will eventually rank well for your targeted keywords.

Yes there are certain structural improvements you can perform allowing spiders to crawl your site with more ease, but when it comes down to it there is still no better form of marketing than word of “web”.  If people enjoy your site they will share it with others and so on and so forth.  A webmaster shouldn’t be too concerned about building their site around spiders. By building a site around the user you’re also building the site around the spider.

Yes, I understand that in the end it might not be the answer you’re looking for, but in the end, it’s the most effective one.
What do yo think about organic search? Looking forward to recieving your comments.  

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