Vistaprint Internet Marketing - Electronic Services
RSS Follow Become a Fan

Delivered by FeedBurner


Recent Posts

Websites We Love: Inspiration
Websites We Love: Painting a Picture
Websites We Love: Showcasing Your Passion
Site Statistics Update
Websites We Love: Four Years Strong

Most Popular Posts

Adding Facebook and Twitter badges/buttons to your website
Websites We Love: Inspiration
Consider These Extras to Boost Your Website Activity
Websites We Love: Showcasing Your Passion
Top Three Reasons to Add a Contact Form to Your Site

Categories

Blog
Building Links
Building Websites
Content
digital trends
Domain Names
Email Marketing
extra
Facebook
Google
group buying
keywords
mobile
mobile device
New Product
paid search
Paypal
Product Updates
Release Notes
search
Search Engine Optimization
SEO
Shopping Carts
social media
Support
Twitter
Website Builder
Website Traffic
Websites
Websites We Love
widget
widgets

Archives

June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
September 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010

powered by

Internet Marketing Blog

January 2011

Long Tail Keywords and Your SEO Campaign

 
Search engine marketing is one of the fastest growing forms of marketing for companies.  Experts predict that spend on search engine marketing will double in the U.S from $13 billion to $26 billion by 2014 (WordStream.com).  Tons of companies are expected to continue to use this form of marketing to reach out to potential customers.  In this growing competitive space, targeting the correct keywords is the foundation of your SEO campaign.    
 
Everyone in the market today is trying to compete for similar keywords.  Barbers are competing for “barbershop,” landscapers are fighting for “landscaping”, and florists are using “flowers,” you get the idea.  These keywords are great and useful to target, but it’ll be difficult for you to show up on Page 1 if a bunch of other companies in your industry are also targeting the same keywords.
 
For small businesses, researching keywords related to your company is important to make your business standout through SEO.  Through your research, keywords
that are beneficial to your company have a combination of these qualities:
 
  • Describe of your business 
  • Consistently searched by potential customers through search engines a lot
  • Have small number of search results in search engines
 
These keywords are known as “long tailed keywords” and account for 70% of the world’s searches through search engines.  So, as opposed to just targeting individual keywords that comprise 30% of searches, target specific groups of words using the characteristics to strengthen your SEO campaign. For example if you’re a residential landscaper, in addition to targeting the word landscaping, you may also target long tail expressions like “landscaper for local homes” or “landscaping for homeowners.”
 
Many companies are turning towards search engines to grow their businesses and there is no indication of this trend slowing down.  With a number of companies competing for similar keywords, it is important to research long tailed keywords that your customers are searching for.  Positioning your SEO campaign around long tailed keywords is important to the success of search engine marketing. 
 
Have you thought about "long tail keywords" before? I look forward to hearing your thoughts on SEO and the strategies you use or are thinking about using.
 
Happy New Year and all the best for an awesome 2011!

Website Builder provided by  Vistaprint