Search engine marketing is one of the fastest growing forms of marketing for companies. Experts predict that spend on search engine marketing will double in the U.S from $13 billion to $26 billion by 2014 (WordStream.com). Tons of companies are expected to continue to use this form of marketing to reach out to potential customers. In this growing competitive space, targeting the correct keywords is the foundation of your SEO campaign.
Everyone in the market today is trying to compete for similar keywords. Barbers are competing for “barbershop,” landscapers are fighting for “landscaping”, and florists are using “flowers,” you get the idea. These keywords are great and useful to target, but it’ll be difficult for you to show up on Page 1 if a bunch of other companies in your industry are also targeting the same keywords.
For small businesses, researching keywords related to your company is important to make your business standout through SEO. Through your research, keywords
that are beneficial to your company have a combination of these qualities:
These keywords are known as “long tailed keywords” and account for 70% of the world’s searches through search engines. So, as opposed to just targeting individual keywords that comprise 30% of searches, target specific groups of words using the characteristics to strengthen your SEO campaign. For example if you’re a residential landscaper, in addition to targeting the word landscaping, you may also target long tail expressions like “landscaper for local homes” or “landscaping for homeowners.”
Many companies are turning towards search engines to grow their businesses and there is no indication of this trend slowing down. With a number of companies competing for similar keywords, it is important to research long tailed keywords that your customers are searching for. Positioning your SEO campaign around long tailed keywords is important to the success of search engine marketing.
Have you thought about "long tail keywords" before? I look forward to hearing your thoughts on SEO and the strategies you use or are thinking about using.
Happy New Year and all the best for an awesome 2011!