A few weeks ago, I posted some information about a new tool we added to the website builder: a Meta Tag editor. This may be new to many of you and you might be asking yourself some questions like, what are meta tags, what is Google Site Verification and how do I set it up? Or, how does this work with the Vistaprint Search Engine Optimizer (SEO)? What are meta tags? Meta tags are HTML codes that are inserted into the header of a webpage. These tags are never seen by visitors to your site. Instead, their main purpose is to provide search engines with information about your website. This helps search engines recognize and rank your website. What is Google Site Verification and how do I set it up? Google Site Verification is basically a way for Google to know that you own your site. They will provide you with a meta tag to put in the header of your site so they can pick it up through their search engine, helping improve your visibility. Once enabled, Google Site Verification and Google Webmaster Tools allow you to understand how people are accessing your site and what they are searching for. Follow these easy steps to setup Google Site Verification for your website: 1. First, you’ll have to set up an account with Google. If you already have something like Gmail, you’re all set. 2. Go to Google Webmaster Tools and sign in using your Google account. 3. Once you’re signed in to the tools, click “Add a site.” 4. Enter your website URL and press continue.  5. On the next page, choose “Add a meta tag to your site’s home page.” Google will provide you with a meta tag.  6. Open up your Vistaprint Website Builder in a separate window and choose the “Add Meta Tags” extra. Paste the meta tag Google provided you here. 7. Publish your website. 8. Once published, go back to the Google Webmaster screen and click “Verify.” 9. Once verified, you’ll be directed to your Google Webmaster dashboard, where you can access information about your site. How does this work with Search Engine Optimization? Google Webmaster’s dashboard provides specific information about your site, including significant keywords and search queries. Basically, they’re telling you what keywords you have on your site and how people are finding you. These are great pieces of information but don’t give you full details about your website optimization. Using SEO with what you’ve learned from Google Webmaster can really benefit your site. SEO provides you with a report card that has specific rankings for each area of your site, including website name, links, images, and each individual page. In addition, SEO shows how optimized your website is for specific search terms and keywords on your site (for more information, refer to our Vistaprint Search Engine Optimizer (SEO) post). With the keyword and search term information from Google, you can receive a real time score about how well your site is doing with SEO. Google may be saying what keywords are significant, but it may not mean each individual portion of your site is fully optimized for these. That’s where SEO comes into play; it tells you where to optimize and provides fixes/tips on how to do it. Using both of these tools together will help grow your site and company’s visibility through search engines. We hope you like this new addition, please feel free to share any experiences you have and any questions you have. |
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