I wanted to look at Vistaprint’s website users’ favorite features to keep visitors engaged. In addition to the text and general info that you share on your site, here are tools I’d suggest using based on what’s succeeded for other businesses like yours:
Get the word out with Social Media
Make it easy for visitors to spread the word about your business to their friends by adding social media links to your website. We have lots of options to get you connected.
A “Like” button allows visitors to interact with your site, or a “Share” button enables users to share your website on their Facebook Wall and Newsfeed.
If you make updates through Facebook or Twitter for your business, I’d suggest adding the Facebook or Twitter Feed. This option automatically adds your posts to your website, keeping your content fresh and updated which search engines like Google® tend to reward with higher rankings.
Here you can find more information if you’re just starting out with Social Media: Social Media and Your Business.
Don’t Just Say It, Show It with an Image
We’ve all heard the saying, “a picture is worth a thousand words,” and it’s something all website owners should consider. Businesses can showcase their entire product lines, special events and staff. Add just one photo or entire photo galleries with captions.
Add a Little Action with Videos
Videos can really spice up your site and intrigue your site visitors to learn more about you or your business. You may consider a product demonstration or customer testimonials to personalize online visits. If you have a personal website, post clips of your wedding, baby milestones, celebrations or just funny videos you want to share with friends and family.
Pin-Point Yourself with a Map
Visualizing where customers can find you reminds clientele that you are local and easy to reach. The maps feature also offers a link for Driving Directions to your location so customers can get to you quickly.
Gather Visitor Information with a Form
Forms provide a convenient way for customers to contact you 24/7. I’ve also seen many Vistaprint customers customize forms for things like quote requests and job postings with their own titles and dropdown or radio buttons. See the Connect with Customers with Forms article for more on how to maximize your forms.
Sell Your Products with PayPal®
Purchases are the lifeline to any business, so why not let your customers buy or donate through your website with PayPal®? If you’re new to PayPal please check out our September post: Start Taking Payments Through PayPal in Less Than 30 Minutes.
Set the Tone with Music
Music can help to convey the tone of your website. You may want to play your company jingle to reinforce your marketing message, a non-profit organization or social awareness campaign may choose a poignant song to evoke emotion, or you may want to simply play all of your favorites on your different web pages. There’s only one rule when it comes to song selection – make sure it complements the content of your website.
These favorites can be added from the “Extras” button on your Site Builder’s toolbar. Please let us know what your favorite Extras are, or other features you’re interested in.