Internet Marketing Blog

January 2012

Digital Marketing Dictionary

Cristina: Posted on Tuesday, January 31, 2012 4:33 PM

We get it — when it comes to getting listed online, the process can be overwhelming. The first step is understanding what terms such as “local search” and “organic search” mean, and how they relate to your site.

Key Terms

Local Search: The basic definition revolves around geography. Results are displayed when a potential customer searches online for a product or service within a specific geographic location. For example, if you type “landscaping, Boston” intoGoogle,YahooorYelp, it will return Local Search results for landscaping businesses in Boston.

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Group Buying 101

Cristina: Posted on Friday, January 27, 2012 3:56 PM

This post originally appeared on Vistaprint'sMicro Business Perspectives Blog.

Here is a general overview of group buying and how small businesses are using it.

If you type “group buying” into Google, you’ll get over 44,500,000 results. The most recognized player however, is probablyGroupon, a Chicago-based company that has enjoyed explosive growth over the past few years. The business model is simple: Groupon typically keeps half of the money generated from the deal, and the other half goes to the featured retailer.

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Adding Social Media Widgets

Ryan: Posted on Wednesday, January 25, 2012 4:38 PM

One question we get a lot is,“How can
I add social media buttons to myVistaprint website or email marketing campaign?” And the answer is: It’s easy! (Not to mention a great way for customers to share your content with their contacts, and grow your business.)

The Basics
So what are social mediawidgets, anyway? If you’ve ever browsed the Web (which we are assuming you have) chances are, you’ve come across these handy applications on a number of occasions, and you might have even used them.Widgets

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January 2012

Digital Marketing Dictionary

Group Buying 101

Adding Social Media Widgets