We get it — when it comes to getting listed online, the process can be overwhelming. The first step is understanding what terms such as “local search” and “organic search” mean, and how they relate to your site.
Local Search: The basic definition revolves around geography. Results are displayed when a potential customer searches online for a product or service within a specific geographic location. For example, if you type “landscaping, Boston” into Google, Yahoo orYelp, it will return Local Search results for landscaping businesses in Boston.
Social Media: According to Merriam-Webster, Social Media includes “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” Whether or not you use Social Media in your personal life, utilizing it as a marketing tool for your business can have big benefits. Popular sites such as Facebook and Twitter make it easy to engage with existing customers and connect with new ones.
Organic Search: The original type of results in a search engine that include a list of websites. Major search engines such as Google evaluate websites based on credibility and relevancy so that searchers find the best matches for their search.
Search Engine Optimization: Otherwise known as SEO, it is the process of optimizing your website so it shows up in organic search. One specific way to do this is to think about various keywords that you use within your content.
Keywords: Think for a moment about what words you type in to your preferred search engine when you’re looking for something specific. For instance, if you were searching online for a restaurant that served a particular dish, but you couldn’t recall the name of the restaurant, you would likely type in keywords such as your location, the dish’s name, or perhaps even the main elements of the dish.
Paid Search: Results are advertisements or "sponsored links" in search engines that businesses can purchase from sites such as Google. Paid Search is a useful form of online marketing for some businesses because one can see results immediately, however, unlike other more gradual types of online marketing, it does cost money.
Over the next few months, we’ll be posting specific content about how you can utilize these key digital marketing terms. Can’t wait for the post? Keep in mind that we have an extensive Online Guide that can be found on your dashboard!