 We get it — when it comes to getting listed online, the
process can be overwhelming. The first
step is understanding what terms such as “local search” and “organic search”
mean, and how they relate to your site.Key Terms Local Search: The basic definition revolves around geography. Results are displayed when a potential customer searches online for a product or service within a specific geographic location. For example, if you type “landscaping, Boston” into Google, Yahoo orYelp, it will return Local Search results for landscaping businesses in Boston. Social Media: According to Merriam-Webster,
Social Media includes “forms of electronic communication (as
Web sites for social networking and microblogging) through which users create
online communities to share information, ideas, personal messages, and other
content (as videos).” Whether or not you use Social Media in your
personal life, utilizing it as a marketing tool for your business can have big
benefits. Popular sites such as Facebook and Twitter make it easy to engage with
existing customers and connect with new ones. Organic Search: The original type of results in a search engine that include a list of
websites. Major search engines such as Google evaluate websites based on
credibility and relevancy so that searchers find the best matches for their
search. Search Engine Optimization: Otherwise
known as SEO, it is the process of optimizing your website so it shows up in
organic search. One specific way to do this is to think about various keywords that you use within your
content. Keywords: Think for a moment about what words you type in to your
preferred search engine when you’re looking for something specific. For
instance, if you were searching online for a restaurant that served a
particular dish, but you couldn’t recall the name of the restaurant, you would
likely type in keywords such as your location, the dish’s name, or perhaps even
the main elements of the dish. Paid Search: Results are
advertisements or "sponsored links" in search engines that businesses
can purchase from sites such as Google. Paid Search is a useful form of online
marketing for some businesses because one can see results immediately, however,
unlike other more gradual types of online marketing, it does cost money. Over the next few months, we’ll be posting specific content
about how you can utilize these key digital marketing terms. Can’t wait for the
post? Keep in mind that we have an extensive Online Guide that can be found on
your dashboard! |
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