When it comes to marketing your website or online business, it can be easy to forget about marketing it offline, too. Although traditional online methods such as email marketing and having a local search profile are both vital, think about all the potential customers you might be missing! Here, we give you three quick tips on how to build your business and create a strong brand though offline AND online marketing.
1. Keep It Consistent
When it comes to your business, consistency is one of the most important things to keep in mind, and ultimately, it strengthens your brand identity while helping customers easily identify your business. So when you want to create something new to market your biz, whether it’s as small as a postcard or as large as an email marketing campaign, start off by ask yourself the following questions:
Will my logo be easy to recognize?
Is my design template memorable?
Does my content match the theme of my business?
The answer to all of those questions should be yes, but if it’s not, don’t worry! Vistaprint offers hundreds of matching design templates so you can create marketing materials to match your business card, website, brochure and more!
2. Avoid a Marketing Rut
If you find yourself using the same advertising methods over and over again, it might be time to get creative. Using a variety of mediums can help you acquire a larger customer base and can have great returns. For instance, if you run a local business, and have been using mostly online marketing to generate in-store traffic, you might want to see if mailing postcards in your area can encourage more people to stop in. Plus, you can track its success by asking people to bring in their postcard in order to receive a discount or a free gift. There are other offline marketing products that can give you great results. Some inventive examples include leaving flyers in local shops, posting lawn signs to attract passersby and using car magnets to increase your exposure as you commute.
3. Get It Together
The more your advertising and marketing tools work together, the more success they will bring your business. Your offline materials should support your online efforts and vice-versa. Hint: Make sure your print pieces – such as business cards, postcards and brochures – contain all of your contact information. Include your website address and your business email address, and encourage prospective customers to visit your website or sign up for your e-newsletters.
Although we’ve just scratched the surface of this subject, if all of your customer communication is working together online and offline as one cohesive unit, you will create a professional look, be viewed as a reputable and trustworthy business and drive more traffic to your store. Even if customers can’t remember where they put your flyer, they’ll still remember you – that’s the power of a strong brand identity.