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Internet Marketing Blog

Quick Tips: Above The Fold

You might have read our blog about how, when it comes to your website, 80% of eye traffic is “above the fold.” Here, we’ll provide you with quick tips on the three aspects of your site to focus on for optimal ocular attention:

Star of the Show

Your page’s headline is crucial — and is likely the first thing someone will see when they land on your page. It might sound obvious, but it’s incredibly important to include your business name and logo in this space, so it’s always top of mind for your site’s visitors. And remember: Design choice also factors into your headline space! For one, check that this space isn’t cluttered. Too much information can detract from your name. Also make sure the colors you pick for your logo and website complement each other, are easy to read, and make your headline visible.  

Call to Action
Take a few moments to think about WHY you have a Website. Is there something that you want to make sure people do once they’re on your site? Maybe it’s to order a product. Or read your blog. Or even to get directions to your storefront. Whatever the action is, ensuring that it’s in a prominent location, with easy-to-read text can do wonders for follow-through. You’ll also need to think of what this call to action says. Our hint? Keep it simple! If your goal is for people to contact you for more information, a quick “Contact Us!” is perfect.

Get Social
If you’re hoping to connect with your visitors (and you should be!) one of the best ways to do so is through Social Media. Make sure your buttons to Like, Follow and more are placed prominently enough for anyone who visits your site to see.

These are just a few tips we think will help! Do you have any to add? Tell us in the comments section!

12 Comments to Quick Tips: Above The Fold:

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Ronnie Martin on Monday, March 26, 2012 9:58 PM
The information you give is truly helpful and relevant to what I'm doing with my site. Thank you for your support.
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Eva Rodriguez on Wednesday, April 11, 2012 11:45 AM
How can I add a translater to my website?
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Bounce house rentals AZ on Wednesday, August 29, 2012 4:31 PM
Thanks for the Tips. The best was about the 80% above the fold. I think bounce then slide (a party rental company in Phoenix) could take advantage of that knowledge, as could many others! It is important to know how to market and advertize. If anyone has any sugestions for this bounce house rentals in phoenix site please comment!
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Replique Montre on Thursday, September 13, 2012 3:24 AM
Your page’s headline is crucial — and is likely the first thing someone will see when they land on your page. It might sound obvious, but it’s incredibly important to include your business name and logo in this space,
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Repliki zegarków on Wednesday, April 02, 2014 10:23 PM
Do you have a contact form on your site? If so, do you find it useful? Tell us in the comments section! And don't forget to keep any eye on our Facebook page for our next Websites We Love Wednesday!
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