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Internet Marketing Blog

How to Share Your Small Business’s Story Online

Storytelling is an important part of who we are as humans. Since the first hieroglyphics were smeared on the walls of ancient caves, stories have captured our attention and our imaginations. Here are a few tips to help you connect with customers by sharing your business’s story in the About Us section of your website.

Think Back
A great story has tremendous value. It catches your attention, it’s interesting and it’s memorable. Think about how your business came to be. Perhaps you began in a converted garage. Maybe it was your 3-year-old daughter who sparked a prolific idea.  Or maybe you lost a job but discovered your calling. Whatever the case, if you’re passionate about your business, then you have a story to tell!
Be Specific and Use Details
Details bring a story to life and they’re what stick in people’s minds. If a potential customer is interested in your product or services, they’re going to be interested in the details of your business. Share the details that make your business unique and website visitors will feel more connected to you. By opening up, you’ll allow visitors to become invested in your business.

Show Off

Take the opportunity to show visitors what you do better than anyone else. Explain what really sets you apart and why you can be trusted to provide better products or services than the competition. Are you the fastest? Newest? Friendliest? Maybe you pride yourself in offering free, half-hour consultations to prospective clients, or maybe you’re the only company in town offering a specific product. Your story should set an expectation of what it’s like to do business with you and it should also help to establish brand identity. Even if you don’t actively managing your brand at all times, your story will.

But I’m Not a Writer!

Don’t worry — no one is expecting your story to rival Charles Dickens. The most important thing to remember is to provide clear and simple content.  Don’t try to sound like something you’re not and don’t use business-speak. Just tell the truth, in a good way. But, if the thought of putting pen to paper proves too terrifying, it’s worth hiring a freelance copywriter. With a little research, you’ll be able to get something great, at an affordable price.
Think about what makes your business unique and try putting it on paper. Your story might not win a Pulitzer Prize, but it’s got to be better than those cave paintings…

Image: Victor1558

18 Comments to How to Share Your Small Business’s Story Online:

Comments RSS
Frank Homen. Jr on Wednesday, April 18, 2012 2:19 PM
I started my landscape business 38 years ago at the age of 16 even though landscaping has always been a part of my life. I like to create visual designs and escapes that are exotic and different. My father was the head foreman of a local nursery in Saratoga. We lived in a house on the property. The whole family was involved in the business. As a young boy I was expected to help. I unloaded trucks with plants from Los Angeles, I stocked the planting beds to keep them full for the customers, I clipped and shaped shrubs throughout the nursery, I fertilized and watered the plants. I sprayed for weeds. I staged plants in the store area for sale so customers could get an idea of how to arrange plants in their yard. I learned all the names of the plants through this process, which shrubs best suited the environment: sun/shade dry/wet, height/width, low/maintenance/high maintenance, etc. I like to prune to the customer's needs: hedged or natural. As a young man I began selling for the nursery and performing deliveries. I have 44 years of continuous experience and continue to love my work as a designer and in maintenance.
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Cristina on Tuesday, April 24, 2012 12:57 PM
Thanks for your comment, Frank--and for sharing your story!

Estelita on Saturday, June 16, 2012 11:00 AM
I really like how this blog is written. Not only is it interesting and relevant to me as a new and very small business which just started a few days ago from my garage, it's also brief and concise. We all lead very busy lives so the last thing we need is a long and winded account. Thank you for the tips and inspiring me to start writing my own story...So watch this space!
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internet marketing toronto on Wednesday, July 18, 2012 1:10 PM
Writing a good blog is an art and science. It needs research and proper set of mind too. internet marketing toronto hows how the blogs need to written.
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Replique Montre on Thursday, September 13, 2012 3:22 AM
good reason, since the submissions we received were all great, and the decision to pick just one to feature was difficult.
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raywkga on Monday, April 22, 2013 1:04 PM
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Terri Satterwhite on Monday, April 29, 2013 12:13 PM
Very helpful information. Nice to have a reference on the "how to" with blogging.
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MCPD on Monday, April 29, 2013 11:16 PM
Microsoft technology has changed, so has the certifications. Although many still remain the same, there was been some changes to specific certifications. Windows 7 has quickly replaced most Vista and XP systems, and in turn many IT specialists have had to bring up to date their qualifications.
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Reve LLC on Friday, May 31, 2013 11:34 AM
I started my company formally about 2 years ago even though I have been working in the field for several years. Initially the ideal for the company was started based on a small ideal of fixing computers Even though I did that fairly well, I still like working around and getting involved into construction type of work. I was always around helping to construct house or repair systems and components within a house. I never really thought about it strongly because I was still really busy with my regular job. It wasn't until one day I just knew I preferred to be involved more with what I am presently doing. So one day gathered all the information that I needed to start my company full time and just went after it. I love being able to be in a position where I can help and that is what my company’s ultimate goal is.
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Repliki zegarków on Wednesday, April 02, 2014 10:22 PM
Details bring a story to life and they’re what stick in people’s minds. If a potential customer is interested in your product or services, they’re going to be interested in the details of your business. Share the details that make your business
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Julie Oliver on Friday, May 16, 2014 9:19 AM
I need a lot of help in this. I am a small business that is just getting by. I am not getting myself out there the way I know I can. I have my website etsy and ebay.I feel that I am invisible! I put it out there in facebook as much as possible.I do not know what I am doing wrong! I understand details bring the store to life. I feel that I have done that with my website.I have spent all I can. I am working farmers markets and flee markets just to bring some money. I know I can do so much more.Anyone that can help let me know. Thank you
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auto transport west palm beach on Wednesday, September 03, 2014 10:15 PM
I think everyone need to share it.Because it can help us to create new online business.I think You are the 1st person because i have did not seen any article before.But you have publish congratulates!
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acupuncture Jacksonville beach on Tuesday, September 09, 2014 9:54 PM
Now a days online business is very popular.Online create a great opportunity for us.In this way we can get easily get success if we follow some tips.Like social media marketing, seo, Reputation management and many more.
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photobooth toulouse on Thursday, October 02, 2014 11:25 PM
At present time online business is popular for all class of people.We get a huge number of opportunity from online.Every online job worker are most valuable to share your online business.
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