If you have a website, keeping track of your site’s statistics is important. Why? Learning things like who is looking at your site, how they got there and which pages were viewed the most can help you tailor your content, and monitor how visitors are interacting with your site. Here, we’ll define the top five stats you should be keeping track of.
1. Page Views
Page views are the number of times your web pages have been looked at. Page views are important because they can help identify what content your customers care about most.
Keeping track of the number of visitors your site has, as well as when these people are checking out your pages, is a great way to figure out when to run particular content. For instance, if you know that Tuesday is a high-traffic day, that might be when you want to run a specific sale.
Visitors to your site can come from anywhere — from your hometown to somewhere across the globe – that’s the power of the Internet. Use the location information to see your site’s popularity in specific areas, as this insight can help you focus your advertising budget on these regions.
4. Search Engine
Identifying these search engines (Google, Bing, etc.) indicates where your website is being indexed and it can also help you see the search engines your visitors prefer.
5. Referring Traffic
Any website that links to your website is called referring traffic. Knowing what sites drive traffic to your website can allow you to find out more about your customers’ online activity, which can help you customize your site to fit their interests and needs. It’s a good idea to post your website on other sites such as your area’s chamber of commerce, blogs that apply to your business or review sites to create more referring traffic. You can also spot users that click to your site from your email marketing campaigns or local search profile with our click source feature.
It’s amazing how easy it is to get to know your site visitors. Check your stats on a regular basis and make sure you use the information to better your website and strengthen your connection with customers.