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Internet Marketing Blog

Email Marketing

Adding Social Media Widgets

One question we get a lot is,“How can
I add social media buttons to my
Vistaprint website or email marketing campaign?” And the answer is: It’s easy! (Not to mention a great way for customers to share your content with their contacts, and grow your business.)

The Basics
So what are social media
widgets, anyway? If you’ve ever browsed the Web (which we are assuming you have) chances are, you’ve come across these handy applications on a number of occasions, and you might have even used them.Widgets

Learning from email marketing results to optimize your campaigns

 
 
Are you seeing results from youremail marketingcampaigns? If so how are you using the information to enhance your campaigns to make it more successful?

After you’ve sent your first few campaigns, it’s important to look back at your results to determine which email is generating the most interest.
 
Some of the key things you want to look at are:
 
Open Rate:The number of people who opened the email. 
 
The amount of times the email has been opened will give you a good understanding of how impactful your subject lines are and if there is any difference in when you send the email, including different days and different times.

What’s new with your Vistaprint Internet Marketing Tools?

 
 
Hello folks,

Thanks for your continued support and following.  We really appreciate the engagement from all of you.  Your comments have been extremely important in keeping our products updated and fresh.  With some feedback we’ve received, we’d like to announce a few changes that you’ll see as you enter the builder to continue to work on your website.
 
One change you’ll see is an updated feature for PayPal.  For those of you that sell online, you can now offer discounted prices.

What types of emails should you be sending your customers?

 
 
Email Marketingis a proven method of communicating with customers, generating qualified website traffic, and keeping your business on top of mind. It is a great way to create brand loyalty and retaining customers who matter the most, the ones you already have.

Now, for the tricky part, what should you focus on when writing youremailcampaigns and newsletters.
The first step in developing a successfulemailstrategy is determining youremailmix. Before you get started with writing and designing your campaigns, it’s helpful to think through the different reasons you plan to contact your customers.

Growing Your Customer List

 
 
Oftentimes we’re asked how small businesses can best gatheremail addressesand other personal information from customers if they have a physical storefront, or aren’t getting a lot of traffic yet to their website. 

The answer is simple, put out a sign-up sheet in your store or wherever you do business that will encourage customers to add their email and receive information from you.  A good way to get customers to sign up is to give them an incentive.  Call out that this email list will allow them to get special offers and deals, or offer them 5% off their immediate purchase (as they’re checking out) just by signing up.

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provided by Vistaprint