Internet Marketing Blog
We had a record number of submissions (over 70 and counting at press time!) for Websites We Love
on our Facebook page this week, and it was, as usual, very difficult for us to choose just one winner. We asked our Internet Marketing Community on Facebook
to sum up their site in just one word. The winner, Wave Acoustic Duo
, said that their site could be described with the word "musicians"--and with good reason. Their site is dedicated to featuring the duo's music and performances.
We're big fans of the cool intro video, which showcases the duo performing in front of an audience, and the great demos of new music, also featured on the home page. In addition, the handy contact/bookings form, and prominent social media widgets make it simple for potential customers to get in touch. Congrats, Wave Acoustic Duo!
What about you? What do you highlight on your site to set yourself apart from the competition? Tell us in the comments section.
You might have read our blog about how, when it comes to
your website, 80% of eye traffic
is “above the fold.” Here, we’ll provide you
with quick tips on the three aspects of your site to focus on for optimal
Star of the Show
Your page’s headline is crucial — and is likely the first thing someone will see
when they land on your page. It might sound obvious, but it’s incredibly
important to include your business name and logo in this space, so it’s always
top of mind for your site’s visitors. And remember: Design choice also factors
into your headline space! For one, check that this space isn’t cluttered. Too
much information can detract from your name. Also make sure the colors you pick
for your logo and website complement each other, are easy to read, and make
your headline visible.
Call to Action
Take a few moments to think about WHY you have a Website. Is there
something that you want to make sure people do once they’re on your site? Maybe
it’s to order a product. Or read your blog. Or even to get directions to your
storefront. Whatever the action is, ensuring that it’s in a prominent location,
with easy-to-read text can do wonders for follow-through. You’ll also need to
think of what this call to action says. Our hint? Keep it simple! If your goal
is for people to contact you for more information, a quick “Contact Us!” is
If you’re hoping to connect with your visitors (and you should be!) one of the
best ways to do so is through Social Media. Make sure your buttons to Like,
Follow and more are placed prominently enough for anyone who visits your site
These are just a few tips we think will help! Do you have
any to add? Tell us in the comments section!
It's Wednesday, so that means it's time for Websites We Love
! This week, we received so many great responses it was very
difficult to narrow down our options to just one! Our choice? Andrea Bodenberg Hoffman's photography site
Red Barn Gallery.
According to Hoffman, the main reason she loves her site is its ease of use: "I love that I can update it whenever I want to! [It's] easily manageable and updates quickly," she says. She also mentions an important aspect of site maintenance that can often be overlooked--stats. "I also love being able to see who checks out my site through the statistics."
Do you track your stats? Tell us in the comments section! And don't forget to keep any eye on our Facebook page
for our next Websites We Love Wednesday!
In this installment of Websites We Love
, we asked our Internet Marketing Facebook community
how they encourage their customers and/or Website visitors to get in touch with them. As usual, we received a number of awesome responses, but had to choose just ONE winner.
This week's Website We Love
comes from Erica Jayne Clavin
, who thinks that when it comes to customers getting in contact with her, simple is sometimes best! "I encourage visitors to fill out a simple contact form connected to my website email," she says. She also points out that a successful website is constantly evolving, and your customers dictate what's added to the site. "I also encourage them to view my other online locations, as I am currently redeveloping my website to better suit my visitors needs," she says. "If [customers] are close enough to my area, they can visit me at the salon, or join on my many volunteer activities!" Congrats, Erica!
Do you agree? How important is your site's evolution? Tell us in the comments section!
When thinking about how to showcase all the great sites our customers build, we came up with a neat idea: ask our Internet Marketing Facebook Community
to share theirs! We received such a great response, we're turning it into a weekly feature. Every Wednesday, we'll highlight one awesome site here on the blog, and on our Facebook page.
As we mentioned, we received a ton of great responses, so it was very hard for us to choose just one
to highlight. Our first Website We Love comes from Lisa Draisey of Parkland Bridal
. Her favorite feature? The blog
, where there is a ton of info for customers! We're also big fans of her clean design, great content and picture-packed testimonials section
. Congrats, Lisa!
Want your site to be featured here? Keep an eye on our Facebook page for our next Websites We Love
announcement! In the meantime, you can check out all the great sites that were posted here
Whether it’s at work, a restaurant or the gym, it seems as though iPhones
are everywhere. According to Digital Buzz
, that’s not very far from the truth; in fact, mobile devices are fast becoming the most popular way
to access the Web. But what is the difference between a standard website and a mobile site? The easy answer is accessibility
. Imagine trying to fit everything on your home page onto your phone’s screen. Not pretty, right? It would be overcrowded, difficult to read, and even harder to navigate. Mobile sites can alleviate those usability issues, reduce load time and, perhaps most importantly, make it super-simple for users to contact you while they’re on the go. And now, you can set up
a mobile site through Vistaprint!
Small Tips, Big Benefits
Setting up a mobile site isn’t as difficult as you might think, and following the tactics below can help you — and your customers — get the most out of your mobile site.
- Make it useful. A customer is probably accessing your business’s site from a mobile device because he or she wants to get in touch with you…what he or she doesn’t want to do is navigate through a number of pages before finding out how to reach you. Keep the info your visitors are looking for on the home page, at their fingertips, and make sure it’s easy to read and click.
Hint: Try adding a prominent “Contact Us”button.
- Stick with easy navigation.Large font, big buttons and short sentences can help make your mobile site easier to navigate. Forcing visitors to work hard to view info will likely cause them to give up, and move on. A major advantage of mobile sites is that they’re formatted to mobile devices, so everything is larger, but contained within a specific width so users won’t have to scroll to find their way through your site.
Hint: Check out your mobile site on an actual mobile device…if you find it difficult to navigate, imagine how visitors will feel!
- Keep it simple. Remember, on a mobile device, viewers are likely interested in learning about your products, finding directions or getting in touch with you. And while you want your site to be informative, too much info will give your visitors more pages to sift through before they get to their desired destination.
Hint: If you think you’ve added too much content, chances are you have. Think about consolidating it through the use of bullet points.
- Speed it up. Tons of images, videos and unnecessary content can make your mobile site’s load time far too long.
Hint: Save the flashy stuff for your main website! You don’t need to trash all the bells and whistles you love, just think mobile = minimal.
- Proofread. Performing simple checks, such as confirming your phone number is accurate and verifying that your address is up-to-date, will pay off in the long run…and make for happier customers.
Hint: Don’t forget to spell- and grammar-check. Knowing the difference between “you’re” and “your” can go a long way.
- Publish your hours of operation. Although it might seem obvious, forgetting to publish and update your store hours is a common mistake. Remember, users will likely be looking at your site when they’re on the go, or when they’re looking to contact you; inaccurate hours can mean a missed business opportunity.
Hint: Be sure to keep this info front and center, along with your phone number.
- Get social! Adding social media buttons to your site so you can communicate with users in the social space is key.
Hint: No need to add every social site on the Internet — Facebook and Twitter is a good place to start.
Don’t forget to check out our website, where in just a few steps, you can now set up
your own mobile site!
We get it — when it comes to getting listed online, the
process can be overwhelming. The first
step is understanding what terms such as “local search” and “organic search”
mean, and how they relate to your site.
: The basic definition
revolves around geography. Results are displayed when a potential customer
searches online for a product or service within a specific geographic location.
For example, if you type “landscaping, Boston” into Google
it will return Local Search results for landscaping businesses in Boston.
: According to Merriam-Webster
Social Media includes “forms of electronic communication (as
Web sites for social networking and microblogging) through which users create
online communities to share information, ideas, personal messages, and other
content (as videos).” Whether or not you use Social Media in your
personal life, utilizing it as a marketing tool for your business can have big
benefits. Popular sites such as Facebook
make it easy to engage with
existing customers and connect with new ones.
Organic Search: The original type of results in a search engine that include a list of
websites. Major search engines such as Google evaluate websites based on
credibility and relevancy so that searchers find the best matches for their
Search Engine Optimization: Otherwise
known as SEO, it is the process of optimizing your website so it shows up in
organic search. One specific way to do this is to think about various keywords that you use within your
Keywords: Think for a moment about what words you type in to your
preferred search engine when you’re looking for something specific. For
instance, if you were searching online for a restaurant that served a
particular dish, but you couldn’t recall the name of the restaurant, you would
likely type in keywords such as your location, the dish’s name, or perhaps even
the main elements of the dish.
Paid Search: Results are
advertisements or "sponsored links" in search engines that businesses
can purchase from sites such as Google. Paid Search is a useful form of online
marketing for some businesses because one can see results immediately, however,
unlike other more gradual types of online marketing, it does cost money.
Over the next few months, we’ll be posting specific content
about how you can utilize these key digital marketing terms. Can’t wait for the
post? Keep in mind that we have an extensive Online Guide that can be found on
, Search Engine Optimization
, Building Websites
, Building Links
, social media
, Website Traffic
, digital trends
One question we get a lot is,“How can
I add social media buttons to my Vistaprint website or email marketing campaign?” And the answer is: It’s easy! (Not to mention a great way for customers to share your content with their contacts, and grow your business.)
So what are social media widgets, anyway? If you’ve ever browsed the Web (which we are assuming you have) chances are, you’ve come across these handy applications on a number of occasions, and you might have even used them. Widgets are buttons that can be added to your website, email marketing campaign, blog or social media page; you can use widgets from social networking sites such as Facebook and Twitter to engage your site’s visitors, to increase brand awareness and attract more customers. You can checkout examples on sites such as Boston.com, and even right here on our blog to see how these versatile buttons are typically used.
How do I add them to my site?
Incorporating widgets is a simple process, with just a few steps once you’re logged in:
1. Go to your “Extras” menu in the Site Builder.
2. Click the “Add Social Media” icon.
3. Select the type of social media you’d like to add to your website. You can choose among “Like” and “Share” buttons from Facebook, Twitter extras like “Follow” and “Tweet” or a host of other social media widgets.
4. Once you choose the widget you want, set up the options for the given widget, and add it to your Website or Email Marketing Campaign!
Hopefully this quick how-to inspires you to get social with your site or campaign! Do you think you’ll be socializing your site or campaign anytime soon? Let us know in the comments section!
In September 2010, we launched a Social Media Initiative with the goal/intent of engaging with you, our valued customers, to provide insight and learning materials to help you get started with growing your business online. Over that time we have interacted and had great conversations with many of you on our Blog, Facebook and Twitter accounts.
Now, six months into the initiative, we would love to hear your thoughts on our use of social media. We would really appreciate your support if you could spend the next three to five minutes to answer a few questions in this survey. There is also a little prize at the end of a 25% Vistaprint site wide discount with 7 day free shipping! Start Survey by clicking here now!
We really appreciate any feedback you have, feel free to also make any comments in the comments section below.
Facebook is the world’s most popular social network and many customers have asked us how to set up a fan page for their business similar to the Vistaprint Internet Marketing
For businesses of all sizes, fan pages are a great place to get to know your customers better. We use the wall as a great place to foster conversations, but you can also use the page to broadcast deals and send out event invitations.
Please keep in mind that the fan page is different than your personal profile. You should you’re your personal page for interactions with friends and family , while the fan page should be used to interact with your customers. For more tips on balancing out your Facebook uses, check out this post
on Vistaprint’s Micro Business Perspectives
If you’re looking for ways to drive traffic to your Fan page with a fan box, badge or like button, be sure to check out this post on "Adding Facebook and Twitter Badges/Buttons to your website
". Be sure to let us know if you have any additional questions and best of luck with your new page!
Due to a number of questions on our Blog, Facebook and twitter this week we have put together some instructions for how to add both facebook and twitter badges to your website.
This can been done in two different ways: The first Option uses the images extra in the website builder, and the second uses the HTML extra that comes with the Advanced Design Tools upgrade. See which one best suits your needs.
Option 1: Using Images and Links
Step 1: Save the image you want to use into a folder on your computer.
Step 2: Log into the Website Builder and click on Images at the top of the toolbar under “Insert” tools.
Step 3: Once the image up loader pops up, click on browse to add the image from your files.
Step 4: When you see the image loaded into the Website Builder, “Right Click” on the image and you will see “Link” as the top option on the menu. Click on the “Link” option.
Step 5: Grab the URL (website address) you want to link the image too. Do this by going to the respective page (Facebook or Twitter) and copying the URL.
Step 6: Go back into the website builder and select the option “Link to another page on the web” and paste or type the URL into the text box and click ok.
Option 2: Pasting HTML
Step 1: Log in to your Facebook and twitter accounts to get the badge HTML code.
FB 1: Log into your account and open up your business Facebook page.
FB 2: Click on Edit Page and on the lower right side of the page click on the link “Get your Badge” or click here to go straight to the Facebook Badges page. On http://www.facebook.com/badges/, you can choose which type of badge you’d like to use . You’ll be prompted with what you’d like to use the HTML text for. Select “Other” and you’ll be provided the text to copy and paste into the website builder.
FB 3: Select the type of badge you want to create
FB 4: Customize the size and how you want it to look on your site.
FB 5: Click "Get Code" and copy the iframe code from the text box.
See step 2 for adding it to your site
T 1: Log into your twitter account
T 2: Click on the settings tab at the top of the page.
T 3: Once your settings page is open scroll down to the Footer where you will see the links specific to twitter like “About Us” “Contact”, the one you want to click on is “Goodies”. The Goodies (http://twitter.com/goodies) page will bring you to the twitter "Buttons and Widget Page".
T 4: Select the type of button for your website and you will then be prompted to select the actual image to display on the page. Select an image that you like best.
T 5: To get the HTML code for the button you need to click on the image and copy the HTML code displayed above the image.
It will look like this:
Now see step 2 to add it to your site.
Step 2: Adding the image to your site using the HTML Extra feature in the site builder
SB 2: Click on the “Extra” button then select the “Add HTML” feature
SB 3: Add the HTML code from Facebook or twitter into the text box by pasting it, then click done.
SB 4: This will bring the image onto your site and all you need to do now is place it where it looks best!
SB 5: Hit publish and your customers will be liking on Facebook and tweeting you on Twitter in no time!!
For people who have Advanced Design Tools (a website upgrade feature) you have the ability to add HTML using option 1 and 2. For people without Advanced Design Tools you can use option 1 or for a small fee upgrade to Advanced Design Tools