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Cristina: Posted on Tuesday, January 31, 2012 4:33 PM
 We get it — when it comes to getting listed online, the
process can be overwhelming. The first
step is understanding what terms such as “local search” and “organic search”
mean, and how they relate to your site.
Key Terms
Local Search: The basic definition
revolves around geography. Results are displayed when a potential customer
searches online for a product or service within a specific geographic location.
For example, if you type “landscaping, Boston” into Google, Yahooor Yelp,
it will return Local Search results for landscaping businesses in Boston. |
Websites, Google, Search Engine Optimization, SEO, Building Websites, Facebook, keywords, Building Links, Content, social media, Website Traffic, search, digital trends
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Ryan: Posted on Friday, April 01, 2011 2:01 PM
A few weeks ago, I posted some information about a new tool we added to the website builder: a Meta Tag editor. This may be new to many of you and you might be asking yourself some questions like, what are meta tags, what is Google Site Verification and how do I set it up? Or, how does this work with theVistaprint Search Engine Optimizer (SEO)?
What are meta tags?
Meta tags are HTML codes that are inserted into the header of a webpage. These tags are never seen by visitors to your site.
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Ryan: Posted on Tuesday, January 04, 2011 2:42 PM
 Search engine marketing is one of the fastest growing forms of marketing for companies. Experts predict that spend on search engine marketing will double in the U.S from $13 billion to $26 billion by 2014 (WordStream.com). Tons of companies are expected to continue to use this form of marketing to reach out to potential customers. In this growing competitive space, targeting the correct keywords is the foundation of your SEO campaign. |
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Whitney: Posted on Tuesday, December 14, 2010 5:02 PM
Search Engine Optimization (SEO) is the process of optimizing your website so it ranks high in search engines and you attract more visitors and customers to your site. When you have the right tools, Search Engine Optimization (SEO) is simpler than your think. Vistaprint’s Search Engine Optimizer is a tool for your Vistaprint website that will walk you through the process of SEO so regardless of your SEO knowledge or experience, you can start showing up in search results. |
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Emily: Posted on Monday, November 29, 2010 10:57 AM
 Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two. Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page. As indicated by its name, paid search is a service that you will pay for. This is most commonly done on a CPC (cost per click) basis. As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month. |
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Samuel: Posted on Wednesday, November 10, 2010 12:48 PM
A website will almost always be a work in progress, launching one is not easy if you don't have the right tools and support. There are always tweaks to be made and changes that will affect the user experience, traffic and overall theme of the pages. But there are also a few key mistakes that people typically make when it comes to starting from scratch. This morning Jeremy and I sat down to go through some of these key mistakes and while it was originally a large list we have refined it down to these 10. |
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Francine: Posted on Wednesday, October 27, 2010 2:35 PM
Thinking about how to craft the most effective title for your blog post? Last week, we discussed how to Make Your Blog Posts “Must Reads”, and a strong title is important to reel readers into your posts.  When your title is strong, your reader may want to share the post link with friends spreading your readership. Also, the words you choose in your post title will display in search result pages and on social media sites where your post was shared. |
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Whitney: Posted on Friday, October 08, 2010 4:32 PM
 What is Link Building? Link building is a very important part of Search Engine Optimization, and is a great way for Small Businesses to get ahead in search engines like Google. |
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Whitney: Posted on Monday, October 04, 2010 5:42 PM
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Whitney: Posted on Friday, October 01, 2010 1:37 PM
 Recently, I wrote an article on the best practices for Search Engine Optimization in Search EngineOptimization Guide for Small Businesses. The article talked about 4 components that are essential to making your website Search Engine Optimized (SEO). I covered the first component - making a spider friendly site – in my article Small Business Guide to Making a Spider Friendly Site for SEO. Today, I’ll discuss the second SEO component: Search Terms. In this article, I’ll cover what Search Terms are, why they’re important, and how to choose them. |
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Whitney: Posted on Wednesday, September 29, 2010 11:47 AM
Guide for Small Businesses. The article talked about 4 components that make up strong SEO. One of these components is making your site spider friendly. This article gives some tips and tricks on how to make a spider friendly site to improve your SEO. A Search Engine Spider is a robot that reads the HTML code of a website and uses it to find out when to show your website in search engines. |
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Whitney: Posted on Wednesday, September 22, 2010 3:43 PM
 Search Engine Optimization (SEO) is a great, cost-effective way for small businesses to improve their ranking in search engines and drive more traffic to their site. When focusing on optimizing yourwebsite’s SEO, it’s important to focus on all aspects of SEO. Check back soon for tips on how to use SEO to drive more traffic, and business, to your site. The process of SEO is broken up into 4 main components: Spider Friendly Site– A Search Engine Spider is a robot that reads the HTML code of a website and determines when to show your |
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Whitney: Posted on Wednesday, September 01, 2010 1:03 PM
 You’ve probably heard before that having a website is crucial to having a successful business in today’s world. If not see why businesses need a website. However, simply having a website isn’t enough; you need to make sure potential customers can find it. 70% of American consumers use the Internet to find the products, services and businesses they’re looking for (www.pewinternet.org). Most consumers use search engines such as Google™, Yahoo, and Bing when searching online and click on search results within the first results page. |
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