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Website Traffic

Digital Marketing Dictionary

We get it — when it comes to getting listed online, the process can be overwhelming. The first step is understanding what terms such as “local search” and “organic search” mean, and how they relate to your site.


Key Terms

Local Search
: The basic definition revolves around geography. Results are displayed when a potential customer searches online for a product or service within a specific geographic location. For example, if you type “landscaping, Boston” intoGoogle,YahooorYelp, it will return Local Search results for landscaping businesses in Boston.

Search Engine Optimization and Google Webmaster Tools

 
 
A few weeks ago, I posted some information about a new tool we added to the website builder: a Meta Tag editor.  This may be new to many of you and you might be asking yourself some questions like, what are meta tags, what is Google Site Verification and how do I set it up?  Or, how does this work with theVistaprint Search Engine Optimizer (SEO)? 
 
What are meta tags?

Meta tags are HTML codes that are inserted into the header of a webpage.  These tags are never seen by visitors to your site.

Top Ten Mistakes People Make When Starting a Website

 
 
A website will almost always be a work in progress, launching one is not easy if you don't have the right tools and support. There are always tweaks to be made and changes that will affect the user experience, traffic and overall theme of the pages.  But there are also a few key mistakes that people typically make when it comes to starting from scratch. 
 
This morning Jeremy and I sat down to go through some of these key mistakes and while it was originally a large list we have refined it down to these 10.

Website Traffic: Why You Need to Measure It

 
 
Understanding and tracking your website activity is a ‘must’ to becoming a successful internet marketer.   You should be consistently using your customer metrics to understand who your customers are, what motivates them to come and visit your site. You can use these learnings to make improvements to your site to drive new visits, return visits, and ultimately sales.  
 
But where do you start?  Let’s take a look at some ways in which you can quickly and easily analyze your site traffic.

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