 This post originally appeared on Vistaprint'sMicro Business Perspectives Blog.Here is a general overview of group buying and how small businesses are using it. If you type “group buying” into Google, you’ll get over 44,500,000 results. The most recognized player however, is probablyGroupon, a Chicago-based company that has enjoyed explosive growth over the past few years. The business model is simple: Groupon typically keeps half of the money generated from the deal, and the other half goes to the featured retailer. |
