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Cristina: Posted on Tuesday, January 31, 2012 4:33 PM
 We get it — when it comes to getting listed online, the
process can be overwhelming. The first
step is understanding what terms such as “local search” and “organic search”
mean, and how they relate to your site.
Key Terms
Local Search: The basic definition
revolves around geography. Results are displayed when a potential customer
searches online for a product or service within a specific geographic location.
For example, if you type “landscaping, Boston” into Google, Yahooor Yelp,
it will return Local Search results for landscaping businesses in Boston. |
Websites, Google, Search Engine Optimization, SEO, Building Websites, Facebook, keywords, Building Links, Content, social media, Website Traffic, search, digital trends
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Ryan: Posted on Friday, April 01, 2011 2:01 PM
A few weeks ago, I posted some information about a new tool we added to the website builder: a Meta Tag editor. This may be new to many of you and you might be asking yourself some questions like, what are meta tags, what is Google Site Verification and how do I set it up? Or, how does this work with theVistaprint Search Engine Optimizer (SEO)?
What are meta tags?
Meta tags are HTML codes that are inserted into the header of a webpage. These tags are never seen by visitors to your site.
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Ryan: Posted on Tuesday, January 04, 2011 2:42 PM
 Search engine marketing is one of the fastest growing forms of marketing for companies. Experts predict that spend on search engine marketing will double in the U.S from $13 billion to $26 billion by 2014 (WordStream.com). Tons of companies are expected to continue to use this form of marketing to reach out to potential customers. In this growing competitive space, targeting the correct keywords is the foundation of your SEO campaign. |
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Bryan: Posted on Thursday, December 02, 2010 3:28 PM
 Showing up as the number one position for a search term is a potential gold mine for micro businesses. More than likely the user that performed that search is going to click on the number one listing. Why? Because it’s the first listing they see and they know the search engine believes it to be the most relevant site for their search. Based on leaked AOL dataa few years ago the first listing is likely to have 3.5 times more clicks that the No. 2 position, and being No. |
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Emily: Posted on Monday, November 29, 2010 10:57 AM
 Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two. Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page. As indicated by its name, paid search is a service that you will pay for. This is most commonly done on a CPC (cost per click) basis. As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month. |
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Whitney: Posted on Monday, November 01, 2010 11:09 AM
 Choosing your website’s search terms is an important part of building your website and optimizing the content for search engines. You want to be found and ultimately come up in searches for specific terms andkeywords, but what should you choose and how do you know what’s working? There are many ways to determine what search terms you should use for your business, but one very powerful tool is Google’s FreeInsights for Search tool. The Insights for Search tool helps you determine the most powerful search terms related to your business by looking at search volume across specific regions, categories, time frames and sites . |
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Whitney: Posted on Friday, October 01, 2010 1:37 PM
 Recently, I wrote an article on the best practices for Search Engine Optimization in Search EngineOptimization Guide for Small Businesses. The article talked about 4 components that are essential to making your website Search Engine Optimized (SEO). I covered the first component - making a spider friendly site – in my article Small Business Guide to Making a Spider Friendly Site for SEO. Today, I’ll discuss the second SEO component: Search Terms. In this article, I’ll cover what Search Terms are, why they’re important, and how to choose them. |
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