Whether it’s at work, a restaurant or the gym, it seems as though iPhones
are everywhere. According to Digital Buzz
, that’s not very far from the truth; in fact, mobile devices are fast becoming the most popular way
to access the Web. But what is the difference between a standard website and a mobile site? The easy answer is accessibility
. Imagine trying to fit everything on your home page onto your phone’s screen. Not pretty, right? It would be overcrowded, difficult to read, and even harder to navigate. Mobile sites can alleviate those usability issues, reduce load time and, perhaps most importantly, make it super-simple for users to contact you while they’re on the go. And now, you can set up
a mobile site through Vistaprint!
Small Tips, Big Benefits
Setting up a mobile site isn’t as difficult as you might think, and following the tactics below can help you — and your customers — get the most out of your mobile site.
- Make it useful. A customer is probably accessing your business’s site from a mobile device because he or she wants to get in touch with you…what he or she doesn’t want to do is navigate through a number of pages before finding out how to reach you. Keep the info your visitors are looking for on the home page, at their fingertips, and make sure it’s easy to read and click.
Hint: Try adding a prominent “Contact Us”button.
- Stick with easy navigation.Large font, big buttons and short sentences can help make your mobile site easier to navigate. Forcing visitors to work hard to view info will likely cause them to give up, and move on. A major advantage of mobile sites is that they’re formatted to mobile devices, so everything is larger, but contained within a specific width so users won’t have to scroll to find their way through your site.
Hint: Check out your mobile site on an actual mobile device…if you find it difficult to navigate, imagine how visitors will feel!
- Keep it simple. Remember, on a mobile device, viewers are likely interested in learning about your products, finding directions or getting in touch with you. And while you want your site to be informative, too much info will give your visitors more pages to sift through before they get to their desired destination.
Hint: If you think you’ve added too much content, chances are you have. Think about consolidating it through the use of bullet points.
- Speed it up. Tons of images, videos and unnecessary content can make your mobile site’s load time far too long.
Hint: Save the flashy stuff for your main website! You don’t need to trash all the bells and whistles you love, just think mobile = minimal.
- Proofread. Performing simple checks, such as confirming your phone number is accurate and verifying that your address is up-to-date, will pay off in the long run…and make for happier customers.
Hint: Don’t forget to spell- and grammar-check. Knowing the difference between “you’re” and “your” can go a long way.
- Publish your hours of operation. Although it might seem obvious, forgetting to publish and update your store hours is a common mistake. Remember, users will likely be looking at your site when they’re on the go, or when they’re looking to contact you; inaccurate hours can mean a missed business opportunity.
Hint: Be sure to keep this info front and center, along with your phone number.
- Get social! Adding social media buttons to your site so you can communicate with users in the social space is key.
Hint: No need to add every social site on the Internet — Facebook and Twitter is a good place to start.
Don’t forget to check out our website, where in just a few steps, you can now set up
your own mobile site!