 Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two. Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page. As indicated by its name, paid search is a service that you will pay for. This is most commonly done on a CPC (cost per click) basis. As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month. |
