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Cristina: Posted on Monday, February 06, 2012 12:31 PM
 Whether it’s at work, a restaurant or the gym, it seems as though iPhones, Androids and iPads are everywhere. According to Digital Buzz, that’s not very far from the truth; in fact, mobile devices are fast becoming the most popular way to access the Web. But what is the difference between a standard website and a mobile site? The easy answer is accessibility. Imagine trying to fit everything on your home page onto your phone’s screen. Not pretty, right? It would be overcrowded, difficult to read, and even harder to navigate. |
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Cristina: Posted on Tuesday, January 31, 2012 4:33 PM
 We get it — when it comes to getting listed online, the
process can be overwhelming. The first
step is understanding what terms such as “local search” and “organic search”
mean, and how they relate to your site.
Key Terms
Local Search: The basic definition
revolves around geography. Results are displayed when a potential customer
searches online for a product or service within a specific geographic location.
For example, if you type “landscaping, Boston” into Google, Yahooor Yelp,
it will return Local Search results for landscaping businesses in Boston. |
Websites, Google, Search Engine Optimization, SEO, Building Websites, Facebook, keywords, Building Links, Content, social media, Website Traffic, search, digital trends
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Ryan: Posted on Tuesday, January 04, 2011 2:42 PM
 Search engine marketing is one of the fastest growing forms of marketing for companies. Experts predict that spend on search engine marketing will double in the U.S from $13 billion to $26 billion by 2014 (WordStream.com). Tons of companies are expected to continue to use this form of marketing to reach out to potential customers. In this growing competitive space, targeting the correct keywords is the foundation of your SEO campaign. |
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Whitney: Posted on Tuesday, December 14, 2010 5:02 PM
Search Engine Optimization (SEO) is the process of optimizing your website so it ranks high in search engines and you attract more visitors and customers to your site. When you have the right tools, Search Engine Optimization (SEO) is simpler than your think. Vistaprint’s Search Engine Optimizer is a tool for your Vistaprint website that will walk you through the process of SEO so regardless of your SEO knowledge or experience, you can start showing up in search results. |
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Bryan: Posted on Thursday, December 02, 2010 3:28 PM
 Showing up as the number one position for a search term is a potential gold mine for micro businesses. More than likely the user that performed that search is going to click on the number one listing. Why? Because it’s the first listing they see and they know the search engine believes it to be the most relevant site for their search. Based on leaked AOL dataa few years ago the first listing is likely to have 3.5 times more clicks that the No. 2 position, and being No. |
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Emily: Posted on Monday, November 29, 2010 10:57 AM
 Both paid search and organic search are valuable tools to help your business get found online, and it’s important to understand the difference between the two. Paid search describes the ads that are displayed on the top and the right sidebar of the search engine results page. As indicated by its name, paid search is a service that you will pay for. This is most commonly done on a CPC (cost per click) basis. As the advertiser, you bid on the keywords that apply to your site, and you set your maximum willingness to spend per click, per day, and per month. |
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